Measuring and managing outcomes inherently means spending time looking at a lot of numbers. The data can be overwhelming. As you become more and more familiar with the system housing and creating reports of your data, you'll be less overwhelmed. You'll easily connect and understand the data. You'll become an outcomes data ninja. To use data, when connecting with potential patients, will take more than regurgitating reports. You will need to figure out a way to tell a story with the data.
1. Mix images with your data. Would something like this image story relate to your potential patients who have had a total knee replacement? I'm thinking the imaging would be stronger if the images were of a lady who has a really fresh incision on her knee.
2. Share your strengths in an eye appealing way. Some people prefer to choose the best. They want the prestige of knowing they are being treated by the best of the best. Others like to choose knowing they made the right choice. They will substantiate the word of mouth referral with checking on further details. They want to trust their clinicians before picking up the phone and making an appointment. Would imaging like this be helpful in telling a story to target individuals who prefer to feel confident in their decision?
3. Create a story. Pick a format for your story. ‘Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.’ Pixar successfully does this with every movie.
How do you use your data for marketing purposes? What seems to work well in your experience?
In the event you are interested in having data at your fingertips, FOTO has all sorts of data focused on measuring and managing quality. Judy Holder is the person who loves helping you learn about more on this topic.
Until next time,