FOTO Rehab Outcomes Blog

8 Tips and Hacks to Build Word of Mouth Referrals

Written by Selena Horner | Mar 24, 2016 9:30:00 AM

In order to keep your doors open, you need a steady flow of patients or clients receiving services from you. I like to think of it as a continuous revolving door of patients. 

Word of mouth referrals are an important factor to have in your arsenal. Your patients can help you.

Do you allow your patients the privilege to assist you? Do you plan ways to ensure your patients take action and share their experience with everyone they know?

If you haven't thought about this area or considered what it takes to inspire your patients to spread marvelous news about your services, I have 8 tips and hacks to assist you.

If you were to scope out your own practice incognito or what if you were a fly on the wall, what would you notice? What do the interactions feel like? 

How do your staff and clinicians speak to patients? What kind of relationship do you notice?

If you were to observe your patients through a full episode of care, does it seem that your services are referral-worthy?

What about memorable? Do your staff or clinicians create memorable experiences?

Are you taking advantage of educating all physical therapy patients about direct access?

If you use Outcomes Manager, do you use this system to its fullest? To set expectations... to try to exceed expectations?

Do you make the ask for word of mouth referrals?

What about showing gratitude? Do you have a system in place to express gratitude? 

8 Tips and Hacks to Build Word of Mouth from FOTO Inc. (Focus on Therapeutic Outcomes)
As you can see, you have plenty of areas in which to gain word of mouth referrals. Can you think of any other areas? What have I missed?
In the event you'd like to have something special within your practice that can help with setting and potentially exceeding expectations when it comes to delivering results, then you just might be interested in talking to Judy Holder about how FOTO can help.
Until next time,