I can attest first hand the value in using social media professionally. I have met many folks I would have never met through social media because of hashtags. I have seen the power of social media working with Physiopedia and tracking changes via google analytics. Being behind the scenes, I have had a great experience interacting with individuals reaching out via social media to FOTO. Social media can be used to enhance a customer's experience, to provide customer service, to engage, to harness the power of champions who always have your back, to create awareness and to sell.
Do not think for one moment that social media is actually easy. To be successful, it takes planning and setting goals. It requires measuring and analyzing results of using social media. It takes restraint and patience. It requires knowing how you want to be perceived and maintaining that laser focus, even when emotions seem to rise within yourself. Before you tweet or post, ask yourself one question: does this tweet or post meet my social media goal? If you think no, don't touch the keyboard - walk away from the screen. Doing this is just as difficult when representing yourself professionally as it is putting on the social media hat for your organization or another organization.
FOTO understands the importance of digital marketing and harnessing the power of social media. In 2014, FOTO began providing marketing tools to use in social media platforms. It is really easy to market your outcomes via social media when using FOTO.