The FOTO Team is pleased to announce the keynote speaker for the 2018 Outcomes Conference. The conference will be held in Denver, Colorado from September 27th - September 29th.
I just received the news that Gerben DeJong, PhD, FACRM will be the keynote on Friday morning. He will speak about Becoming Smart Clinicians in a Value-based World. We all need a bit of insight to better prepare ourselves for the near future.
As I researched about him, I learned a few interesting tidbits. Historically, competition in the healthcare world has been based on risk and prestige. Obviously health care plans want to have the majority of their subscribers as healthy as possible. Makes sense, right? The healthiest of healthy tend to be less costly.
What I found interesting was the concept of prestige competition. Healthcare providers do focus on prestige competition as Gerben described. Think of the various healthcare ads you've seen or heard: the latest and greatest technology, affiliations, breakthroughs, the ambiance of the facility, and the amenities offered to patients. I'd even go as far and say that we even market this way in the rehabilitation world.
I have a feeling Gerben will bring his perspective of what is different between prestige competition and quality competition. When thinking about quality competition, the concepts of measurement and cost and value become the focus. If I recall, one of the Centers for Medicare and Medicaid goals for 2018 included 50% of payment models linked to outcome/quality metrics or a pay for performance model. Gerben will share his thoughts about what you will need to succeed in new payment models.
Every conference brings something new into the picture to help attendees succeed. I always enjoy attending the conference to hear the various perspectives revolving around outcomes. I'd like to share a comment from a previous attendee about the conference that might help you have a better feel about what the conference is like.
Common theme that ran through all presentations, helped to see the whole picture, while still providing specifics on how to get to the ultimate goal.
The content of the conference revolves around outcomes: sharing the science, helping with implementation, understanding data, using the data clinically, increasing patient engagement, marketing and discussing payer contracts focused on value based purchasing.
Registration for the conference began this week. Please register now to reserve your seat!
I'll keep you updated via blog posts about the conference topics as I learn the details, so stay tuned!