Although I am not at APTA PPS Annual Conference this year, I've spent some time reviewing the sessions.
Thursday morning, I'd recommend The New Health Age: The Future of Physical Therapy in America with Jonathan Fleece, JD. I tend to think we learn more from others outside our own industry. Although no one truly knows the future, it's always good to think of the future, hear perspectives about the future and design strategies that allow for successful positioning.
Thursday afternoon from 2:30 - 4:00 pm, I'm torn between 2 sessions to recommend.
I am curious about all the various mergers and lots of the stuff I have read about anticompetitiveness. Because of that curiosity, I'd definitely have Gwen Simons, Esq, PT, OCS, FAAOMPT as a high priority with her session, "Insurer and Hospital/ACO Anticompetitive Alliances: A Review of Recent Legal Cases and How They Might Affect Your Practice." As a side, Gwen is energetic, has a quick wit and does make me laugh whenever I have been in her presence. I'm confident the session will be both informative and entertaining. Gwen is presenting with Deborah Winegard, Esq.
I'm a fan of a lot of the research John Childs, PT, PhD, MBA, OCS, FAPTA has published. I've watched his career and his changing interests from afar. As his role has changed to be working with South College and a shorter, hybrid model DPT program, I have a feeling he has been spending more time interacting with millennials. Since the percentage of millennials will grow and they are the future, he may have good pearls to share to help business owners harness the value millennials bring to a company. The session is titled, "The Fountain of Youth, How Millennial Employees Can Revitalize Your Practice." He is also presenting with Heidi Jannenga, PT, DPT, ATC/L.
Within the Moderated Networking Discussions from 5:30 - 6:30 pm, I have a few that interest me. The one that pulls me the most due to my curiosity is the one titled, "Marketing and PR Strategies Utilizing the "Fit Factor" Tool." Michelle Collie, PT, DPT, OCS from Performance Physical Therapy (which was the APTA Practice of the Year in 2014) will be leading the discussion. The Lifestyle Project was introduced in Impact last month. I like the idea of an interactive online questionnaire the is helpful for consumers and can drive business to our practices.